Marketing Manager

Milwaukee, WI
Full Time
Mid Level
We are seeking an innovative and motivated Marketing Manager to support our growing brand and service offerings. This role will be instrumental in managing external marketing partnerships, coordinating digital campaigns, leading social media, coordinating trade show participation, and driving strategic initiatives that generate awareness, leads, and measurable growth. (This position is onsite)

KEY RESPONSIBILITIES:
  • Marketing Agency Liaison
    • Manage the day-to-day relationship with external marketing agency partner(s) up to and including agency scoping, grading and periodic review.
    • Oversee paid social media campaigns by ensuring appropriate seasonal messaging that supports growth goals in alignment with the Sales Team while maintaining strict, internal brand standards.
    • Analyze campaign performance using SEO/AEO tools, report key metrics, and provide actionable feedback/recommendations to optimize outcomes for future campaigns.
    • Develop and assist in the maintenance of company Intranet site to drive brand & culture.
    • Refresh all advertising agency developed selling materials for all divisions as needed.
    • Review all Agency provided materials for visual/copywriting consistency, appropriate grammatical usage and proper representation of each division’s brand space.
  • Organic Social Media Leadership
    • Lead the planning, creation, and scheduling of organic social media content across Facebook, Instagram, LinkedIn, X, Threads, and YouTube.  Regularly report results using SEO/AEO tools.
    • Develop engaging, brand-aligned messaging to highlight the Company’s mission and successes.
    • Recommend and drive additional online content (written, visual, video) to supplement current messaging including capturing action photography, video, or drone footage of services provided.
  • AI-Driven Marketing Innovation
    • Leverage AI tools and platforms (e.g., ChatGPT, Perplexity, Gemini, Grok) to enhance copywriting, campaign optimization, and creative execution.
    • Analyze AI marketing trends and recommend ways to integrate automation/predictive insights.
  • Marketing Campaign & Communication Management
    • Coordinate all marketing campaigns, including radio, email, text, and direct outreach initiatives.
    • Support creative development of marketing materials, proposals, and customer communications, while partnering with management to ensure brand alignment prior to execution.
    • Track campaign performance to ensure continuous improvement and ROI growth.
    • Plan, Source and Manage all company inventory of branded trade show promotional giveaways.
    • Design, Source and Manage internal branded clothing program for company employees.
    • Assist in securing Trade Show space/site coordination with each company division.
    • Coordinate design, updating and transport of all Trade Show materials for all company divisions.
    • Manage all field signage/graphics on buildings and vehicles to ensure consistency.
  • Other duties as assigned.

QUALIFICATIONS:
  • Bachelor's degree in Marketing or related field.
  • 5+ years of experience in Marketing Communications including digital and social media management.
  • Proven experience managing agency relationships while executing multi-channel campaigns.
  • Familiarity with PPC, SEO, AEO, organic and paid social media, AI-based marketing tech, and CRMs.
  • Proficiency in Office 365 (Outlook, Word, Excel, PowerPoint) as well as Canva or equivalent.
  • Strong organizational and project management skills with extraordinary attention to detail.
  • Excellent written/verbal communication skills.  Past experience in copywriting or campaign management.
  • Creative, collaborative, and data-driven mindset.
Benefits:
  • Competitive salary based on experience
  • Medical, dental and vision insurance benefits
  • Company-sponsored Group Term Life & Short-Term Disability insurance
  • 401k retirement plan with company match
  • Paid vacation and holidays

Winter Services LLC is an equal opportunity employer that takes pride in creating a diverse and inclusive workplace. The company complies with all applicable federal, state, and local fair employment practices law. Winter Services strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of age, race, religion, color, creed, disability, familial status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), sexual orientation, gender, gender expression, gender identity, genetic information, marital status, national origin, ancestry, veteran or military status, or any other characteristic protected by federal, state, or local law.
 
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